REDDIT IS BUYING MACHINE LEARNING PLATFORM SPELLING

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Reddit announced on Thursday that it will buy Spell, a platform for running machine learning experiments, for an undisclosed amount.

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The spell was founded in 2016 by former Facebook engineer Serkan Piantino to provide cloud computing solutions that

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would allow anyone to run resource-intensive ML experiments without the high-end hardware that would normally be required.

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The company describes its mission as "finding the best possible platform for anyone who wants to create powerful,

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reliable, and secure software with machine learning and artificial intelligence," the company said. states on its website.

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Reddit now uses machine learning for personal referrals and the Discover tab,

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which was introduced in the app this year. The company also leverages technology for its security and targeted advertising work.

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In the midst of the acquisition, Spell will close access to new commercial customers.

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Some of the company's team members will move to Reddit and work on ML projects that determine

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how Reddit personalizes ad placement, defines contextuality, and keeps its communities safe.

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