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TIKTOK EXECUTIVE: WE ARE NOT A SOCIAL NETWORK LIKE FACEBOOK, WE ARE AN ENTERTAINMENT PLATFORM

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TikTok is fully aware that Mark Zuckerberg, the CEO of Meta, is reshaping the Facebook and Instagram apps like its popular short video service.

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But TikTok isn't always inquisitive about copying Facebook.

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"Facebook is a social platform," Blake chandlee, president of TikTok's global business solutions, told CNBC on Thursday.

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"They compile all their algorithms on the basis of social graphs. That's your core competency. Ours is not."

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chandlee, who spent 12 years at Facebook before joining TikTok in 2019,

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said that his former employers would be in trouble if he tried to imitate TikTok and provide a lousy experience to users and brands.

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Facebook launched Instagram Reels in 2020 as the first real market entry in the form of a short video.

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Last year, he brought the service to his flagship Facebook application.

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"We are an entertainment platform," chandlee said. "The difference is important. It's a big difference".

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Facebook app head Tom Ellison told The Verge this week that he thinks TikTok is stealing more and more shares from the world's largest social network.

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Facebook plans to revamp its main feed like TikTok by recommending more content, even if it's shared by friends.

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